The User at its Core

  • 01. UX Audit
  • 02. Research and Personas
  • 03. Use Case Definition
  • 04. User Journey Map
  • 05. Information Architecture
  • 06. Concept Development
  • 07. A/B Test Cases
  • 08. UI Design

- read more about the steps and detailed process -

UX Audit
Interface Analysis

Realise the full potential of your product with a design audit. I analyse the structure of your existing webpage focusing on usability and accessebility. I will have a clear look at potentially deep underlying flaws in your customer journey and provide you a step by step plan for opportunitys for improvement of conversion and engagement metrics. A better website experience improves the conversion rate by 35% I'll show you how to get there: with a detailed user experience analysis & specific improvement steps.


To improve the product and to provide the best user experience, its important to get to know the users in detail. Through User Surveys, User interviews and other Website Data we can outline the specific target audience, there needs and pain points and we are able to improve the UX and define new features.

User Journey Map

Journey maps are best for scenarios that describe a sequence of events, such as search or purchasing behavior, sign-up funnels, different entry points are considered. Its about gathering all action steps. At the heart of a journey map's narrative is what the user is doing, thinking, and feeling during the journey.

Use Case Definition

A use case is a written description of how users will perform tasks on your website or digital software product. It outlines, from a user's point of view, a system's behavior as it responds to a request. Each use case is represented as a sequence of simple steps, beginning with a user's goal and ending when that goal is fulfilled.

Information Architecture

Understanding the functionality of the site and the interactions a user needs to take to reach specific informations, to sign up for your service or to complete specific task - we need to get an understanding of a complete inventory of the content. The content is a key element in the webdesign process. Every written word and displayed image is important in how we perceive informations to complete task.

Concept Development

After Understanding the functionality of the site and the interactions we can start with the concept phase. In this phase we are not going into visual details. We create wireframes which help us to get a better understanding of the design components we need. The Finedesign will follow based on your brand styleguide.