Ideating Ideas with
- 01. What is Design Thinking
- 02. What is a Design Sprint
- 03. How can we use it for our business
- 04. Discover, Empathize, Ideate, Prototype and Test
- 05. Meassure KPI's, Iterate and Improve
What is Design Thinking
In my design workflow I use the Design Thinking approach. This process has five stages and kept the user at the center of the entire process, while ideating solutions from different viewpoints and keeping a particular problem or user goal in mind. It involves people from different disciplines (users, project manager, frontend developer, designer, reseacher).
Right from the start, I help establish clarity, set priorities, make decisions, and bring concepts to life that users love and businesses value.
What are Design Sprints
A design sprint is a frame work to ideate a design idea or to test new product ideas. In a design sprint, the product is tested without implementing anything and without spending a lot of money. The Motivation behind is: The individual stakeholders are motivated to see their product idea implemented in the short time of the design sprint and to be able to have a prototype, new business idea or a feature prioritiy map at hand before investing in the technical development.
How can we use it for our business
No matter if your goal is to design a first brand strategy or a prototype of a new interface design. The design sprint framework is a concept where we work iteratively in designing your brand or product service based on predefined modules.
Discover, Empathize, Ideate, Prototype
All my services are based on these 5 Steps while designing Brand Identities, Websites or new Marketing Service Ideas.
Iterate, Test and Improve
To measure product and business process success, test iterating help to identify gaps of improvement. The result is a better product that continuously improves over time through ongoing iterative testing and feedback loops. The insights you can gain from iterative testing are extremely beneficial for long-term growth.
Psychology, philosophy and well-founded experience are - in addition to all methods - the key to fathoming people and their motivations.