Strategische Markenbildung
+ Identity Design

  • 01. Design Audit
  • 02. Strategy Discovery Session
  • 03. Mood Board Creation
  • 04. Logo, Schrift, Farben, Bildwelten
  • 05. Design Style Guide
  • 06. Branding Essentials
  • + incl. 3 Remote Zoom Sessions

- erfahre mehr über meine Arbeitsweise -

Design Audit

Either you have already a business or we start from zero, I will gather insights about your product, service and collect every single branding and communication material that you or your company has created. I will analyse your status quo in detail and provide you with improvement steps, we will look at it in detail having a strategy discovery call.

Strategy Discovery Session

During a Discovery Call via Zoom,
we will Outline your brand purpose. Define your core values. Flesh out your target audience and its needs, Define your brand mission and vision.
We state out how your brand differentiates itself from competitors.

All of these insights are woven together to create a compelling brand strategy across the defined Brand Touchpoints for your individual marketing approach.

Mood Board Creation

I take the insight of the Strategy Workshop and will Breath a visual Language Into Your Brand.

I will present You what your aspirational brand will look and feel like.

Logo, Colours, Font, Imagery

I will present you a first logo draft, font, colour choice and imagery. After we agreed on a direction We will finalise the Logo together. Your Outcome is a Full logo suite (primary, secondary and sub-mark logos) and a Brand Style Guide with colour palette, font recommendations and the legal Rights of Use.

Brand Style Guide

With The Brand Style Guide we set the Foundation for the Hollistic Understanding of Your Visual Direction. Creating an Experience for all Brand Touchpoints like Print, Web, Social Media.

Branding Essentials

To develop your brand even further, we can define further milestones: the design of print material like broshure and flyer, your personal brand apparal, your social media content, as well as packaging and webdesign.