Leissure Time Consumer App
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2021
I was approached in the early Phase of the Product Design of the IMBI App, with the request to conduct an UX Audit. When conducting a Usability Audit, we can evaluate PAIN POINTS and WOW MOMENTS against usability heuristics, which are agreed-upon UX best practices and specific usability standards. So depending on the context of our product and the level of detail we want to cover, both pain points and wow moments can be categorized and linked to a specific type of bad or good aspects, considering a new Brand Strategy and Re-Design.