Desktop Re-Design in performance and Style

E-Commerce
UI Designerin, PM, Devs
2015 - 2017
Sip Scootershop is a leading Mailorder and Onlineshop for scooter parts, Accesoires, spare parts and tunings for classic vespa and modern automatic scooters. I took over the Re-Design of the Webshop and created a First Design System and Design Workflow with Invision. Improving the Customer Journey for B2B and B2C.
The old Interface Design and Information Architecture is overwhelming and its hard for users to search for specific products or categorys. There is no visual hierachy in text and layout style or about product specifications (eg. discounts or special offers). With the development of UI Components I created an overview about the context of usage and set a foundation for a smooth product development cycle.
The old Interface Design and Information Architecture is overwhelming and its hard for users to search for specific products or categorys. There is no visual hierachy in text and layout style or about product specifications (eg. discounts or special offers).
I gathered a Desktop Screen inventory in Sketch to create a Story Map and to identify Use Cases. With the development of UI Components I created an overview about the context of usage and defined click flows. Helpful as a shared library for webdevelopers and to onboard new designers. With the overall Goal to keep track on brand consitency during the development process.
While creating the design system I identified use cases within the customer journey, which will not be missed during the technical developement.