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    • OPENTALK
    DASHBOARD

    [ saas ]
    video conferencing
    desktop,mobile
    2024

    Goal alignment through Stakeholder Workshop and Heuristic Evaluation to define and specify new product UX design Roadmap.

    Situation/ Team

    Task

    Action

    Result

    Souverain GDPR conform Video conferencing software for public institutions' as new pendant to global players.

    • Messaging and Value: HOW DO WE COMMUNICATE OUR VALUE PROPOSITION to CUSTOMERS ?.
    • Customer Journey: WHAT KEY CUSTOMERS NEEDS / JOBS DO WE WANT TO SOLVE ?.
    • System: OpenTalk was developed with a completely new architecture that reflects the current state of security, authentication, encryption, scalability and flexibility – in other words, a state-of-the-art architecture from the 2020s.

    Defining the Value Proposition Statement to align Saas Product Features

    • Service Page Offer -
    • Saas Dashboard Funcionality -
    • UX User Journey -

    Analysing Friction Points, for an optimised
    UX Experience

    Dashboard Entry Points and logic Clossure

    • Why: First-time visitors (like Lara) must instantly grasp what Sinnvestieren means and why it matters. The challenge: create a dedicated service page that effectively translates the abstract concept of “investing with purpose” into a compelling, user-centered digital experience.
    • What to Do: Use a clear, benefit-driven headline (e.g., “Invest with Meaning: Grow Your Money and Your Impact.”) Add a 1-sentence subheadline with emotional and rational benefits. Goal: Minimize friction and maximize conversion.
    • Place a primary CTA immediately visible (e.g., “Discover Your Investment Impact”). The user completes a desired action. Examples: watching the educational Videos, signing up for a newsletter, booking an appointment.

    Opentalk
    Key Takeaways

    • [+] A well organised project collaboartion, with lots of feedback sessions, to align the requested concept adjustments, with data proofed insights from the UX research Teammember.
    • 1. Translating Abstract Concept into Tangible UX:
      Successfully transformed a complex and value-driven investment philosophy (Sinnvestieren) into a clear, engaging, and easy-to-navigate service page that users could understand and act on.
    • 2. Strong User Engagement Through Purpose-Driven Design:
      Achieved a 68% increase in average time on page and 64% scroll depth engagement, indicating a high level of user interest and interaction with the content.
    • 3. Conversion-Centered Content Architecture:
      Improved click-through rate to sustainable product pages by 39%, showing that the new structure and CTAs effectively guided users toward conversion.
    • 4. Mobile-First Optimization that Delivered Results:
      Boosted mobile micro-conversions by 43%, reflecting successful responsive design, simplified flows, and effective on-the-go engagement.
    • 5. Human-Centered Storytelling Enhanced Trust and Accessibility:
      Used illustrations, relatable language, and modular storytelling to make financial topics emotionally resonant—while achieving a 98/100 accessibility score.
    • 6. Positioned Deka as a Thought Leader in Sustainable Finance:
      Boosted mobile micro-conversions by 43%, reflecting successful responsive design, simplified flows, and effective on-the-go engagement.
    • 7. Built a Scalable and Testable Design System:
      Used illustrations, relatable language, and modular storytelling to make financial topics emotionally resonant—while achieving a 98/100 accessibility score.

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